Sanrio is a Japanese company best known for creating cute character merchandise, particularly in the realm of stationery, accessories, and toys. Founded in 1960, Sanrio’s popularity surged with the introduction of its iconic character, Hello Kitty, in 1974. The company operates on the principle of “giv-ing happiness through small gift products,” and it has developed a diverse array of characters such as My Melody, Cinnamoroll, and Gudetama, each with unique stories and designs. Sanrio characters are characterized by their charming, whimsical aesthetics, and they have a significant cultural impact, particularly in Japan, influencing fashion, media, and lifestyle products globally. The brand’s appeal lies in its ability to create emotional connections with fans of all ages through its lovable characters and the values of friendship, kindness, and positivity they embody.
The 2025 Sanrio Character Grand Prix celebrates its 40th anniversary with a "Jump With You to the Future!" theme, highlighting creativity and fan engagement. 90 characters, from iconic Hello Kitty…