Персони

“Персони” (translated as “Personas” in English) refers to fictional characters or profiles that represent different segments of a user base or audience. In marketing, design, and user experience, personas are created based on research and data to embody the characteristics, goals, and challenges of real users. They provide insights into the motivations and behaviours of target customers, helping teams understand who their users are and what they need.

Each persona typically includes demographic information, preferences, behaviours, and other relevant details that guide decision-making in product development, service design, and marketing strategies. By using personas, businesses and organisations can tailor their offerings to better meet the needs of their audiences, ensuring a more user-centric approach in their strategies and communications.